PBF | July

Party Banter Friday: 

In Which A Librarian Provides You With An Interesting Fact to Make You More Popular During Weekend Socializing

If you haven’t sat in an old car with lava-hot vinyl seats, suckin’ on a Slurpee with a bag of Doritos on the dashboard, then you didn’t spend any of your summers with me. I probably spent about 80% of my summer begging people to give me a ride to the party store to buy Jolly Ranchers and Doritos and rent Problem Child.

Ok, so when I saw the new book, The Dorito Effect by Mark Schatzker, I thought maybe I had found the golden ticket of library books. Maybe this book held a coupon for a tour of a Doritos factory? Or possibly the Dorito effect somehow explained how Jay Leno managed to take over The Tonight Show?

It wasn’t either of those things. I almost choked on my Doritos. The Dorito Effect: The Surprising New Truth about Food and Flavor by Mark Schatzker is actually an engaging look into when food stopped tasting like food and why it’s important that we re-train our tastebuds to eat real came- from-a-farm-not-a -factory-food. Schatzker even provides an appendix for how to eat flavorful and not flavored food.

Turns out, Doritos is one of the first foods that was made to taste like something other than it was: a corn chip flavored to taste like a taco. And it came about at the same time that real food was beginning to taste bland because farms were beginning to mass produce their potatoes and corn and what-not on the same amount of acreage. And thus a perfect storm gathered and then Gogurt. This is the snack size version of The Dorito Effect. Ba dum bum.

I also gleaned this bit of trivia that you can regurgitate by the snack table this weekend if you like:

During the 1962 vacation that Dorito inventor, Arch West, came up with the idea for his famous snack chip, he was staying at a house that the Lawry’s seasoned salt guy owned and while he was eating at a restaurant that weekend the up-and-coming McDonald’s franchise king Ray Kroc came up to them and complimented West’s daughter on her golden-colored hair. Like golden arches. Which I thought was creepy. 

Your party discussion topics should be:

1) Do all the people that made junk food hang out in the same town all the time? (Then I looked up Ray Kroc and he went to “ambulance driver school” with Walt Disney. Currently forming a conspiracy theory about all of this information)

2.) Next time you take a summer cruise, should you skip the 7/11 and try for a farmer’s market?

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